As if our class news briefings about layoffs weren’t enough, this article makes the standing of the print industry look even worse.
U.S. newspapers are losing subscribers, and some dailies have been able to keep circulation on the rise, but “they aren’t necessarily selling more copies.”
It turns out that new auditing rules enable newspapers to count a subscriber twice if a newspaper sells a “bundled” subscription to both print and electronic editions.
The circulation numbers would be even lower if not for these new auditing rules, which doesn’t exactly scream “hooray” for the industry.
What the actual number would’ve been if not for these new standards is unknown.
Source: Adam Zyglis
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