JOURNALISM 24/7

December 9, 2009

Falling Revenues But Higher Numbers

Filed under: Technology — caroltang @ 9:12 PM

In every one of our journalism classes, we discuss in some way or another the impact of the internet and technology on society today. And what is most associated with the internet other than the computer?

Though this post does not necessarily have to do as much with the future of journalism, I read an article about the Black Friday sales of computers. Revenue is down. This didn’t make sense in my head at first, considering I couldn’t possibly imagine why the computer business would be suffering. But then I read further in the article, and it said that revenues were down, but the actual number of computer sales were up. The number of computers sold increased by 63 percent in volume. But revenues are down 1.2 percent. The drop in revenues may be the result of cut prices.

This to me resembles something that is happening in the media industry. The circulation of magazines is up, but revenues are down. This to me signifies a business model that needs to be reworked.

If you’re selling more but making less, then surely something is not adding up.

I think both the computer and media industry have some business planning to do.

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